One of the first marketing mistakes I made was buying print ad space in about three magazines and signing up for a large number of insertions. Can I recall one sale that I achieved through those ads? Not one. I don’t think that I am the first or last person…

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By using the tips in this article, you can maximize the return on investment from your next trade show display.

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The following article describes various factors to be considered, if you want to make the best of your book signing session.

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