Discover what’s stopping your businesses from thriving in this troubled economy!

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Commercial building signage is a fantastic way to attract customers into your company. Not only are you telling customers where you are located, but you’re also advertising your business to those that are simply driving or walking by at any time of the day. There are various types of commercial…

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Every online business owner knows the importance of a killer sales letter but not everyone knows how to write one that’s worth reading - one that draws in the reader with their story and makes them want to buy. A killer sales letter earns its stripes by converting readers into…

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Sales representatives in the travel trade have one thing in common - they’re expected to step outside and bring in the business through the door. I remember when I was first hired, my boss said, ‘OK, there’s the door, go bring in the business!’. In this article, I will offer…

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A lot has been written about the “cool” factor of digital retail signage. With their use of static images, video and animation, the eye-catching effects of digital signs have been proven time and again in a wide range of marketing studies.

The many possible uses of digital retail signage are…

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Why are digital signage networks popping up on campuses across North America? Because they are one of the few media still being heeded by people 18 to 24 years of age.

While digital signage networks are novel enough to generate “oohs” and “aahs” among audiences of all ages, it is the…

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There are probably more than one hundred principles of direct marketing, ferreted down from marketing gurus and internet marketing experts all over the world. Different sorts of experiences lead to different conclusions, and inevitably, different advice. This article is designed to tell you there is a difference between advice and…

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Digital signs are a perfect fit for the local shopping mall. Not only do they go a long way toward improving the shopping experience, they can also generate revenue for the mall’s owner.

Enhancing the Mall Experience

Anyone who has spent time shopping in a mall knows the food court experience well….

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Pumped up and ready to go. With the phone firmly clutched in my hand and the script in front of me, I was ready to go out and conquer the world of telemarketing. My first foray into telemarketing at home began with a gung-ho attitude, but slowly fizzled into a…

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A few recent experiences with digital signage offer some insight into best practices for the content the signs contain.

Let’s start with the commuter train I recently took into the city. Small screens were distributed throughout the train car. They appeared above the seats on either side of the car, with…

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