According to Borrell Associates, estimated local advertisers spent $7.5 billion on the Web in 2007, up 31 percent from 2006. This year’s outlook is even brighter with a projected increase of 48 percent to $12.6 billion. Local search is the key driver of that spending.

“About a year ago, we were…

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It is said that there is very less difference in the level of effort, wisdom, understanding, and analysis between a highly successful marketer and a moderately successful one. Successful ones just take that small extra step and rise phenomenally above others. Would you like to know how they do it?…

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When you own a business, setting up a trade show booth at a convention or a trade show can be a great way to sell and showcase your products. Why would you want to set up a trade show booth? Well, it’s because doing so is a great way for…

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Let’s face the facts. People are inundated with advertisement all the time. It’s becoming more and more difficult to get their attention, and keeping their attention until they read your offer to the last word. If you plan to send mailers to a list, you need to understand how it…

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Trade shows are great opportunities to sell your product to the target market. Especially in the B2B market, trade shows can offer you a better penetration rate. However, does it mean that any trade show is good for you? On the other hand, how does the trade show serve your purpose? Is there any alternative to trade shows? Moreover, how to take the most out of a trade show? Let us look at the actual scenario.

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