A while ago I wrote an article called “Beware of bottled water”, I realized we had a monster problem, however, I did not know just how big it was.

We now have one of the biggest and disastrous environmental calamities there ever has been, all because of a fad. When it…

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The word “viral” makes you think infection, illness and disease. But, when referring to Internet Marketing , “viral” is very much a desirable thing!

What is Viral Marketing? Well, viral is a way of spreading your marketing message from person to person, similar to passing a cold around. You pass on…

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PR agencies across the country offer to represent business and companies large and small using a variety of different public relations tactics. There is only one, however, which actually offers a money back guarantee if they fail. This PR agency does not spend it’s time lounging around waiting for things…

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Public relations programs are being hailed as a huge success by Alabama’s university when it was named as one of the top five PR programmes in the US by PR Week Magazine.

The public relations programme developed by the university had to include specifics such as the quality of their internships,…

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PR agencies are being asked to question their public relations campaign methods to determine ‘what works and what doesn’t’. As part of their continual growth programme they should take stock of their working methodologies at regular intervals if they are to keep abreast of current and emerging trends in the…

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With the current downturn in the country’s economy impacting on every type of industry the importance of sustaining or engaging in new innovative public relations campaigns is benefiting the PR business, as companies move to emphasis that their business is thriving to the general public.
Whilst many companies are making cut-backs…

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Recent surveys involving 300 marketers have shown that the vast majority of in-house marketing teams used online PR campaigns. The survey teams looked at the return on investment of online PR more than any other type of online marketing.

With astute businesses wanting to see real time measurable results the survey…

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With the credit crunch affecting people from all walks of life right across the country, charity shops are reporting a marked and very noticeable increase in sales. The up side is that people may be buying from the charity shops however, there has also been an alarming fall in the…

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To strengthen his public image, the Prime Minister appointed Stephen Carter, the former chief executive of top PR Agency London - Brunswick, to handle public relation affairs. His main responsibility was to sort of ‘advertise’ Mr. Brown, as well as to be his political adviser, telling him how to do…

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To create a favorable image of your company in the minds of the consumer it is important that you employ a good consumer pr strategy. You can approach any advertising or public relations company to help you achieve your goal. There is not much difference between public relations and advertising,…

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