The recession has seen many companies close, reduce working hours and make many people redundant. With job prospects looking pretty bleak for some people many are giving serious consideration to starting their own business at home.

Before plunging in and spending money there are some very fundamental issues to consider.

1. Research…

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Advertising, using flyers has proved to be a very efficient method in delivering the advertisement, and conveying the message to large populations, and thereby promoting the business effectively and efficiently. If you want to reduce the total expenditure and overhead costs in order to show your prudence, especially when you…

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When it comes to branding a product, the company logo is probably the most important part of the equation, a major part of the logo is the trademark font. Sometimes the logo font becomes synonymous with the product and brand such as the weird PEZ font made up of cubes…

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For most of us, using an online printer is the most convenient method of having promotional materials created. Instead of gathering all the materials together and dragging them across town to the print shop and then going back there to check the sample before committing and placing an order. It…

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All humans have a basic need to express themselves, to show others who we are, what we believe in, and how we are different. This is what make us individual, special and unique. We choose to express ourselves differently based on our personality. Some people express their creativity and personality…

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Search Engine Optimisation (SEO) is the process of increasing you’re online presence by achieving higher rankings in the Search Engine Result Pages (SERPS) in the organic listings. Purely white hat techinques should be used to ascertain rankings within the SERP’s, and not techniques that are classed as unethical or black…

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Off Page Optimisation

Your websites online presence is indicated by Page Rank (PR). This is the value that Google assigns to your page / website. This is simply a numeric representation (from 0 to 10) of how important a page is to Google, as mentioned when one page links to another…

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At a social media marketing training session I recently attended, I overheard another attendee talking about the challenges she faced in attempting to tackle social media marketing. The owner of a small, home-based business based in the Toronto area, she was trying to find inexpensive ways to market her business….

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As a business owner, you have likely heard of social media marketing. You may even have been curious enough to investigate it. And you may have been overwhelmed by the many options available to you. Between Digg, Delicious, Facebook, LinkedIn, Twitter and all of the many others, it is difficult…

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If your business has a Website - and most do - you have probably considered SEO services to help you improve your search engine ranking. Search engine optimization, or SEO, is a set of services designed to move you closer to the top of the rankings on major search engines…

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