Whatever happened to email marketing?
Nothing. It’s still there in force. It might not be the coolest kid on the block, but it’s still the biggest on the playground. So, yeah…everyone is talking about social media, but forget email marketing at your own peril.
First of all, email marketing isn’t new, not even close…but businesses and marketers are still trying to get it right. And very few actually get even close. And here’s why. Email marketing continues to be plagued by "get-rich-quick" schemes propogated by SPAMMERS and bought by businesses with a hope and a prayer and an ever shrinking budget (which includes a lot of us these days, unfortunately). The old adage holds true here:
"You get what you pay for".
Emails (quality emails from real users who RECENTLY and HONESTLY double opted in to a particular initiative) are not cheap. Definitely more so that say $250 for a million email addresses. Here’s another adage: "If it’s too good to be true, it probably is."
If you’re going to go with what is known as a…
(Read the rest of this article at the following article source link for the full story)
For more information click the following article source link for the full story:
http://www.icoastalnet.com/Internet-Marketing/index.cfm/2009…










