The New Marketer’s Survival Guide Prologue: Part 0.0.1
Back in the Mad Men days of advertising, all you really needed to make it as a marketer was some machismo and a pack of Lucky’s. Or so it seemed anyway.
Now, with the ongoing segmentation of the consumer Market (capital M), making it as a marketer requires an evolving skillset. Part Content Writer, Part Coder/Programmer, Part social media expert. And experience with the ancient arts of traditional and direct mail marketing doesn’t hurt either. After all, even rocket scientists still study history. And, on the opposite site of the coin, to be a successful business owner, you’d better get a handle on the very same issues as well.
Everything is about the Web now (even more than yesterday it seems) and the WEB is all about content - original content. So, where are you going to get it? What is it going to say? Where are you going to put it? And that content better fit in as perfectly with the search engines as it does with your marketing message(s). Because of that a new marketer…
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http://www.icoastalnet.com/Internet-Marketing/index.cfm/2009…
