Business Tool of the Month: Smart Phones (iPhones, BlackBerrys, Androids)
Subtitle:
Smart Phone: Consumer Segment of the Year.
Yeah, I know…I make up the titles as I go.
Helpful tools, that’s the name of the game. I’ve been talking a lot about segmentation, and here’s another great tool to combat that - the smart phone (the most popular being iPhone, Blackberrys, and the Google Android). But, a bit differently than the previous web tools I’ve listed in this Internet Marketing blog. For one, it’s not a web tool…it’s a device. Smart phones (defined as handheld devices that have PC/Mac like functionality (email, IM, web browser, Internet access, desktop file applications, etc) are very versatile tools when it comes to doing business and being a consumer. In fact, they’re game changers. Talk about segmentation…smart phones are one of the major causes of the issue.
But, they can also help you pull it all together. Smart phones allow you to access all your communication channels (email, IM, SMS, MMS and phone) as well as media files (text, music,…
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