MicroHoo, Google not so Boo Hoo, But Twitter…Who Knew?
Oh my. A lot has been going on in the Search Market. There hasn’t been this much buzz since Google went in cahoots with China on censorship and Ashton Kutcher saved someone from a not so glamorous suicide. Wow.
So Microsoft and Yahoo, the number 3 and number 2 companies in the Search Market respectively (and respectively WAY behind Google) have inked a 10 year deal to combine their efforts. Combine ad platforms mostly…letting Bing (Microsoft’s used-to-be MSN used-to-be LIVE) handle that. But it’s that what it’s all about.
From what I see from the individual SERP’s, I personally think Bing is way ahead of Yahoo in its clearer quality guidelines and sensible indexing. Yahoo has been all over the place for the past year. Especially in it’s PPC results. So, it just makes sense that these two giants combine.
But Google doesn’t seem to frightened by the prospect, though certainly there will be a round of anitrust suits to follow the deal. And why not? Google gets in trouble for every…
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