Cutting Your Marketing Budget Now Could Be a Critical Error for Your Business.

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The buyers still kept the market up even after a negative opening of over 100 points on the Dow30. This is a very bullish sign that the market recovered and actually moved into the positive side. Although we could be approaching some sort of top next week, the…

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The market had a slight dip for 10 minutes this morning at the open and rebounded up. Many stocks had their buy entry on this reversal this morning and should resume this uptrend that has been going on for 2-4 months. The Dow30 was up 1.4% and the S&P 500…

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The market indices moved down 1.7% to 2% today in an orderly fashion with no major concerns to be worried about yet. So far, all of the stocks on the lists below have not broken the uptrend channel and big risk yet. If we continue to have another day or…

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Where should your marketing spend be going right now? Many businesses have decided they simply can’t afford it at all. Some have switched their spend to search marketing, seeing this as more cost-effective. Others see social media as the answer. But in my opinion, using a copywriter is the key.

It’s…

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If you’re a CPA who’s working on improving your marketing, and you’ve already made the time for marketing, positioned yourself as the expert, and packaged your services…and you have a steady stream of leads flowing in–the next step is “meeting with the prospect” and “selling” them on your service, right?

The…

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One of the best ways that I know to build any accounting practice effortlessly is to position yourself as an expert in your field. When you position yourself as an expert, you have instantly differentiated yourself from your competitors. The best and most powerful way to become an expert is…

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One of the most powerful ways that I know to build any CPA practice effortlessly is to position yourself as an expert in your field. When you position yourself as an expert, you have instantly differentiated yourself from your competitors.

I see that most CPAs don’t do a good job of…

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The single biggest complaint that small business owners have about their accountants is “My CPA doesn’t stay in touch with me.” That is by far the biggest reason why a client will change their CPA…..because the CPA does not stay in touch with his or her client.

So, if you want…

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One of the biggest complaints I hear from CPAs is a poor return on marketing dollars. The reason these CPA practitioners get poor results is because they don’t understand the difference between good and bad marketing. Following just one basic principle can help you start on the road to better…

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