Super-Secret Google "Caffeine": Businesses caught between Jolt and Jitters
What is Google "Caffeine"?
First of all, Caeffeine is just a code-word (like Shock and Awe) for the secret project Google has been working on. Project was revealed in the last few days on Google’s official blog. So, it’s not so secret now. And it’s no big surprise that Google would reveal some fire power after Microsoft and Yahoo inked their deal.
What is Google Caffeine’s purpose?
Reportedly, Caffieine is an under the hood version of their existing search engine. What does that mean? "Caffeine" or whatever it will be called, uses the existing algorithm to produce results. However, those results will be "more comprehensive and streamlined". As the code name suggests, this under-the-hood version will be faster. Faster how you ask? Who knows. Perhaps it will have a separate indexing process, or a more streamlined quality guideline that will be more black and white. If your website is built to Google-perfection, you’re in. If not, you’re out. Your guess is as good as any…
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