Okay, there are plenty of mom and pop, brick n’ mortar stores that sell products locally - to drive and foot traffic - but they DON’T sell online. Heck, a lot of them don’t even have a website.

My question to you is WHY? Why wouldn’t you? Even if you only sold one thing a day, or week, or month…it’s worth the sale. Right? Of couse, let me explain.

First, if you sell products of any type or description (unless the logisitics of shipping or pick-up are unsurmountable) you should definitely sell online as well. Web design, development and e-commerce solutions have become quite affordable, so cost really isn’t an issue. There are even no upfront cost e-commerce solutions, like Pay Pay, that cuts out even more of the cost. However you should know, if you choose a no money down solution, like Pay Pay or Google Checkout, your cost per sale (the percentage(s) these companies take) are much higher than those merchant service solutions that require a setup and install fee. So, short term,…

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The weather is getting warmer! Grills are being uncovered, pools are being chlorinated and lounge chairs are being cleaned off in anticipation of a long and relaxing summer season.

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Coming to brand marketing, The Cobra Group has always been having fun with it. As analysts often point out, it’s brand promotion that is of prime importance in direct marketing. And they also point out that brands are never created great.

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For Cobra Group PLC UK, it has always been a ‘No arrogance; no failure’ policy. Al Ries and Jack Trout, in their much-acknowledged book ‘The 22 Immutable Laws of Marketing ‘ point out that “Success often leads to arrogance, and arrogance to failure”.

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In order to make any reasonable commentary on marketing to women in the early part of the 21st century it is first essential that the position of women as consumers is stated as definitely as possible.

To start with the most startling of stats, according to a report from 2000, “women…

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Business to Business (B2B) lead generation involves the marketing of a company’s products and services to other companies. This type of marketing is used in many industries including IT and technology sales.

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Selling water to thirsty tourists in the desert places you in the ideal marketing position. In that context, you would be able to charge a high price and hardly hear complaints from customers. The reality that most businesses face in our age is precisely the opposite. Here are some ideas about marketing.

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Promoting yourself can be a little bit trickier these days. It may seem that no matter what your niche is, there’s bound to be hundreds more doing the same thing. Competition is definitely a mainstay in our society. So how do you stand out in a crowd of millions?

One proven…

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When choosing tradeshow giveaway items, you may start to think of your last tradeshow and the items that you have seen other companies give out. Some things get overdone at these things bad.

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Here are seven top tips for reaching and retaining your audience;

1. Pick your target carefully. Too often the scattergun effect is employed in promotion and marketing - anyone and everyone is targeted. Now, whilst this may give the illusion of reach it is, in fact, nothing of the sort. By…

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