Interactive Marketing News - Google fades, Twitter and Facebook jumps, BingHoo launches.
Strong Evidence of Stabilization; Google Fades; Facebook and Twitter Gain;
Microsoft Moves Viewed Favorably
CHICAGO, Sept. 17 /PRNewswire-USNewswire/ — To gauge the state of the
interactive marketing industry, the Chicago Interactive Marketing Association
(CIMA) recently conducted its seventh semiannual survey of its members and
associates. Data was collected during August 2009 with 130 survey results
tabulated, analyzed, and prepared by CIMA’s partner analyst and Director of
Global Strategy and Operations with The Marketing Store, Troy Mastin. Mark
Ailsworth, CIMA’s President and Director of Midwest Sales for Undertone
states, "CIMA’s prior survey results provided industry insights that held true
to form for the marketplace. The most recent results document interesting
points for debate here in Chicago and nationally."
Clear signs of stabilization following a steep decline in early 2009. Annual
interactive marketing budgets’ growth is expected at 8.3% versus 5.0% from the<br…
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