Author: Michael
Website: http://oregonbannerprinting.com/5-steps-part-4/

Part 4 — Contrast
There are two type of color contrast that we need to look at. The first is font contrast and the second is the contrast between the colors used on the banner and the color of the location the banner will be installed.

Color Contrast Chart

These are really good color combinations to use for your fonts/background colors. You want your words to pop off the page and draw the attention of the reader. Using the right combinations of colors can do just that.

The second, and often overlooked, area of concern is the contrast between the background color of your banner and that of the surface you will be mounting it. What is the point of having a banner that is “brick red” and then mount it against a red brick wall? The banner will completely disappear on the wall. The same goes for a “white” banner on a white wall. Again, no pop. The same contrasts that work for letters work for backgrounds as well.

Part 1 — Banner printing material

Part 2 — Banner size

Part 3…

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