Bing released an enhanced page preview feature during November with a different interface and more focus on structured previews. For example a search for Carbon Credits is shown below, when you hover your mouse pointer over the search result an arrow pointing to the right in a gray box shows up, moving your mouse pointer over the arrow itself pops open a layer with a preview of text on the page.

In some situations, like the result from Wikipedia above, a site search box is also shown. We’ve observed many different variations in what the Bing preview will display. They all typically show some text content, but may also feature a list of popular and/or deep links on the site, site contact information, they may even show pictures if it’s a Facebook page.

Some of this information can be useful to know, for example popular links show what Bing/MSN have tracked to be popular pages users view after landing on the page. We have to assume they are getting that data from the MSN…

Do you own a local business or are you responsible for promoting one? Google has recently upgraded their coupon center for local businesses, but more importantly, you can now get these coupons to show on mobile devices. Now admittedly it may seem a little strange at first to walk into a store and show them a coupon on your phone, but this is still a great way to get business for your local clients.

For example, let’s say you’re visiting NYC for the holidays and you have a terrible craving for their Brooklyn style pizza. So, you punch up Brooklyn style pizza on your 3G phone and up pops 10 different ones, but yours has a coupon for buy one large get one free. This is how you can beat out the local competition for you or your client. Simply login to your Local Business Centeraccount and then click the Coupons tab and then Add new coupon.

Then fill out the form.

This will allow your ads to appear for both print and mobile, and that’s it! Say goodbye to the local…

Google’s team released a new interface for their keywords tool that promises to update your keyword data on a daily basis. The tool, found on your webmasters tools account, is great for tracking the keywords that your pages are getting found for. Google’s team went on to say…

"The significance column compares the frequency of a keyword to the frequency of the most popular keyword on your site. When you click on a keyword to view more details, you will get a list of up to 10 URLs which contain that keyword. This will be really useful when you re-implement your site on a new technology framework, or need to identify which URLs may have been hacked."

This means that if you suddenly see keywords that don’t make sense to your site (like ‘online poker’) then you can move quickly to remove any unwanted content from your site. Or perhaps you’re not seeing the keywords that you think you should on this list. With that information you can do a few tweaks to your on-page optimization to…

Google has decided to tweak the way they display search results once again. This time they’ve taken what used to be the actual URL of the page you’re about to click on and made it more user friendly. Here’s a quick example.

Google does this by pulling what are called breadcrumbs straight from the site. So now potential visitors know that allrecipies.com has a recipe for chili and recipes for Soups, Stews and Chili as well.

Just in case you think breadcrumbs are just for cooking, here’s what this site’s breadcrumb navigation looks like once you click their listing.

As you can see this type of site navigation allows your visitors to easily know where they are on your site and gives them a chance to quickly navigate to another page.

But wait there’s more! Yes, it’s great that your site’s search result listing is that much more user friendly. However, the news that will make you seriously look into breadcrumb navigation is that each of those breadcrumb categories displayed in the…

Google Caffeine is going live ready…set…wait?! According to a recent announcement from Matt Cutts, the Caffeine update is being released to one unnamed data center in order for them to continue to collect data and fix any bugs.

However, the full Caffeine update will slowly be released to the rest of the data centers only after the holiday season is over. He went so far as to say that he knows how anxious webmasters get this time of year. Well, thanks Matt. Thanks for not tossing the search index into a blender and hitting puree until early 2010.

Immediately following this announcement, the sandbox site was taken down and replaced with a thank you message along with a short description of what comes next.

"Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that…